Quartz Surfaces Looking Soft And Dreamy

Furniture, Lighting

Jonathan Adler

Celebrated American potter and designer Jonathan Adler wants to make hard quartz surfaces look soft and ethereal.

Adler brought his signature flair to the trade show to create the space, dubbed “Dreamland,” in collaboration with Israeli quartz surfacing brand Caesarstone where a neon rainbow amidst a sea of clouds greeted visitors at the Toronto Interior Design Show 2020 at the Metro Toronto Convention Centre in January.

“I wanted to create heaven in Caesarstone. I wanted to create a dreamscape fantasy land of ethereal cloud-like fluffiness using a hard surface.”
– Jonathan Adler

Cloud-like furniture made from quartz surfaces

The “Instagrammable” installation featured light-and-fluffy-looking cloud tables carved from quartz. Other trippy features include candy-coloured acrylic hands, silver podiums and outlandish feather plumes.

“Dreamland” was a playful starting point for visitors in the trade show, marking the fourth annual collaboration between Unique Store Fixtures and Caesarstone. Unique has become one of North America’s leading millwork services specializing in store displays, retailing environments and residential projects.

Changing the perceptions of hard quartz surfaces

The Dreamland installation was designed to turn the hard material of Caesarstone into something soft and delicate. The result was a hugely popular installation of colours and cloudscapes that visitors could walk through, showing the versatility of quartz.

The final installation consisted of more than 75 slabs of Caesarstone material, each weighing more than 1,000 lbs, and was constructed by Unique Store Fixtures with a team of 30 installers in the lead-up to the event. Customised LED lighting by the company also accentuate the dreamy experience.

“Although every project we do is Unique, this one is especially unique because of the creativity behind the project and the collaboration of our teams coming together as a single unit with the tight timelines and different materials to really push and get the show open on time, ready for visitors,” says Marco Corrente, VP at Unique Store Fixtures.

Photography by Alex Lukey