Super Mall

Residents of the Palm Jumeirah Dubai can now flex their plastics for some serious retail therapy at the new Nakheel Mall.

Designed by RSP Architects Planners and Engineers, the main goal is to create a lifestyle around the needs and desires of the consumer and connect social responsibility goals through creating a sense of place while capitalizing on the property’s target market.  A sense of place is made of four key elements; sociability, activity,   access and comfort to deliver a unique “retail solution” by applying the new design strategies as part of a holistic approach to market the mall.

“The main goal is to create a lifestyle around the needs and desires of the consumer and connect social responsibility goals through creating a sense of place while capitalizing on the property’s target market.”

Nakheel Mall comprises a built-up area of 422,390 square meters which includes a 5-star hotel, cinema complex, F&B Plaza, and Retail Centre. Spread over five floors, shoppers are treated to a mix of over 350 retail outlets, restaurants and leisure attractions, VIP entrance, two fountains and two waterfalls that pour from a height of 65ft into the mall.

As part of the Interior Design process, RSP has taken a White Elegance Mall Concept as the main concept of the mall’s interior, introducing minor theme variations to provide secondary identities to certain key areas inside the mall. The concept creates a stage within a series of experiences layered on a white background.

The three main avenues in the mall are treated as the three major features within the overall White Elegance Mall Concept. These areas are the VIP shopping wing, the Main Atrium which also houses the monorail and the general shopping wing.

The roof top plaza adopts an innovative concept that activates the roof of the retail destination. A one-stop destination for  lavish  restaurants and cafes that spill out on to terraces overlooking an array of landscaped gardens and fountains, the plaza also comprises leisure and entertainment  activities, events spaces including four artistically sculpted water features that act as nodes connecting to retail levels below.

The Retail Centre includes three levels of basement, used for services, parking and convenience shops. The department store can be accessed via the Promenade level which is also where the visitor and taxi drop-off exists. As the name suggests, the Entertainment level comprises cinema multiplex and food court along with retail stores.