Goodrich’s new gallery is a one-stop visualisation tool in interior design

Interior designing your living spaces is made easy and enjoyable at Goodrich’s new gallery. At the gallery, customers can immerse, touch, feel, and experience an exclusive curation of interior furnishing materials from wallpaper, fabrics, carpets and vinyl flooring for their aesthetic values.

“The desire to feel the outside while we are still inside our walls has grown, not only as a luxury but as a necessity. An increasing need to bring nature indoors has helped to create a wellness mood, choosing conscious and sustainable elements, such as wood and stone. Using organic materials gives us the ability to reconnect and improve our over-all wellbeing,” shares Jean Leong, Head of Marketing and Communications for Goodrich.

Showcase of global leading interior brands under one roof

Home owners and interior professionals can expect over 100,000 wallcovering listings from over 20 international design brands on a single platform, and it’s the first of its kind and the largest in Singapore. The home furnishing offerings also include fabrics, carpets and vinyl flooring. With so many products and designers to browse from, the gallery allows customers to envision their ideal indoor and outdoor living, working, resting and dining spaces effortlessly via specially designed concept rooms.

Offering the best European and American brands under one roof, the curation of wallpaper, fabrics, carpets and vinyl flooring are made from premium materials, appealing to those looking for an emotional connection – an important aspect today as we spend more time at home.

“As we move in to a more socially connected generation with an eye for Insta-friendly spaces, we look forward to stunning and aspirational interiors to invigorate our living spaces. After all creativity is a journey, not a destination.”

Living room and bedroom room designs conceptualised for dreamy spaces

The gallery features five showrooms modelled after a living room, bedroom, hospitality venue, healthcare setting and childcare setting. Product offerings are organised in three zones where upon entry, customers are greeted by the reception and Goodrich’s hall of fame.

The fabric zone is the first product experience a customer shall encounter as he ventures inside the gallery, followed by the wallpaper zone and finally the carpets and vinyl flooring zone located at the back of the gallery. An entertainment area for children is located in the middle of the gallery to keep the kids occupied while their parents are busy browsing.

The new gallery is Goodrich’s next step that places complete product experience and people at its heart. With a brand positioning that asks everyone to ‘personalise your living space’ and make it ‘your cover story’, Goodrich encourages a sense of exploration, and, ultimately, discovery of self – values the brand has held since 1983.

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