Image Creative Design

One of the first laws of the land laid down in design school is the need to create lasting designs that fit the landscape for years on end. But what happens when budget constraints threaten the design direction to turn on a dime?

In the 23 years at their helm, multi-disciplinary design company Image Creative has been rearing its head at crafting out holistic solutions that fit the client’s brief while staying well within the budget provided. This direction headed by the three co-founders and brothers, Roger, Elson and Randy Tan, has shown that success is found in meeting the needs and understanding the constraints of their modern clients while maintaining a high standard of design in tandem.

This is done by consulting the clients on their exact requirements and reacting with sound advice and design plans that are in line with what is in vogue. Along the way, the team keeps up with the trends of social media and incorporates these elements within the pantheon of design. Aside from their efforts to stay abreast of what is in trend, the tight relationships knitted between client and staff and the quality workmanship in their servitude is what keeps the client returning for future projects.

Invigorating homes for life

Their latest show flat at the Singapore Expo shows exactly the inner substance and style that the design team flaunts. A play on tone and texture, wood, glass and textile combine to turn the home into a vibrant and transitional space – each hub within the home flows effortlessly to the gentle and warm colour scheme, following the emphasis on lines and proportions.

Inspired by the modern homeowner’s need for storage space, cabinets of luxe upholstery have been masterly incorporated over blank walls and beneath hidden compartments. As one walks through the show flat, the inter-relational connection between the space and one’s self will reveal itself as a prevailing norm in all of Image Creative’s design works.

Design Practice

  • Image Creative Design

Key Personnel (from left)

  • Roger Tan, Director
  • Elson Tan, Director 
  • Randy Tan, Director


  • Veritas Storage (Singapore) Pte Ltd
  • SEMBCORP Design and Construction Pte Ltd
  • Fei Siong Food Management Pte Ltd
  • AAR International, Inc
  • Beyond Beauty International Pte Ltd
  • CapAsia Pte Ltd
  • NTUC Foodfare Co-Operative Ltd
  • Nanyang Polytechnic
  • Warnaco Singapore Pte Ltd
  • Bee Cheng Hiang

Awards / Accolades

  • Enterprise 50
  • Singapore Prestige Brand Award
  • Superbrands Award
  • SME 1000
  • SIDA Luminary Awards, Retail
  • Category 2017
  • Casetrust
  • BizSafe Star
  • BCA Licensed Builder
  • ISO 9001 (2015)
  • OHSAS 18001 (2007)


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