Ai Associates

A boutique architectural interior design house, Ai Associates aims to bring out the individuality of their clients. Relying on their many years of professional expertise, Ai Associates tailor-fits their designs to meet the unique requirements of their projects, be it commercial, retail, hospitality or residential spaces.

Having celebrated their 8th anniversary this year, Ai Associates has been redefining the way people live with innovative and creative designs. The team at Ai Associates puts time and effort into researching their client’s branding and vision. Seeing beauty in the unique manner of each client, Ai Associates comes up with a fresh and different approach every time. Winning design awards and bagging repeat business, Ai Associates takes pride in coming up with design solutions that are both aesthetically-pleasing and functional. With a vast clientèle including many distinguished companies, check out one of Ai Associates’ greatest achievements that is also deemed to be their largest project to date!


Being one of Singapore’s major telecommunications companies, StarHub is indeed a prestigious project to be handled. Wanting to move out from the business districts to the suburbs, Ai Associates envisioned a more conducive and fun work environment for the StarHub staff.

Now located at Ubi, the StarHub Green office spans over 220,000 square feet. Ai Associates connected all three floors of the internal offices in the two wings with fun, exciting public zones giving it a more upbeat atmosphere. With natural light from the courtyard garden streaming through these zones, it instantly lifts the spirit when their staff need a break. Equipped with foosball tables, pool tables, massage chairs and vending machines on every floor, one can truly get to briefly rejuvenate. To top it all off, located within these zones are a gym fitted with shower rooms, a reading area and a nursing room. With this project, StarHub staff can feel truly at home while at work.

Design Practice

  • Ai Associates Pte Ltd

Key Personnel

  • Jeff Choo, Managing Director


  • Abacus
  • AXN Asia
  • Eurocopter
  • Gek Poh Shopping Centre
  • Henderson Global
  • Jet Aviaton
  • Kuehne + Nagel
  • Nparks
  • Starhub
  • The Nielsen Company

Awards / Accolades

  • Design Excellence Awards 2006 – Winner in “work” Category
  • Design Excellence Awards 2006 – Winner in “live” Category
  • SME1 Asia Awards 2011 – Winner in “Notable Award” Category
  • ISO9001 : 2008

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