A boutique architectural interior design house, Ai Associates aims to bring out the individuality of their clients. Relying on their many years of professional expertise, Ai Associates tailor-fits their designs to meet the unique requirements of their projects, be it commercial, retail, hospitality or residential spaces.
The unique focus of JP Concept has garnered them clients that are deemed to be the best of Singapore’s food and beverage (F&B) industry. With major expertise and experience in commercial and hospitality projects, the husband-and-wife team has extensively dealt with a wide spectrum of F&B venues like that of lounges, cafes, fine dining and food courts.
The driving factor behind Idée Etcetera’s success stems from their adopted mascot- the world famous Eiffel Tower. Erected from scratch within a year, naysayers wrote off the landmark’s chances of becoming an effective monument, let alone to be completed so efficiently back when industrial and technological resources were scarce.
Homeowner fulfilment never allows Estee Aw to tire of her calling. Following a decade of experience in the interior design field upon her graduation from the Nanyang Academy of Fine Arts in 2000, Estee Aw joined local stalwart firm Elements ID in 2011, where she now serves as Senior Interior Designer.