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Wedgwood and Feathr collaboration reimagines teaware collection as an art installation.
The luxury wallpaper mural ‘Wonderlust’, inspired by six patterns in the Wedgwood Wonderlust teaware collection was created by multi-disciplinary artist, Claire Luxton.
“We believe art is for everyone and that art should be everywhere. The lush creativity of the new Wedgwood Wonderlust collection felt so ripe for taking into a larger format like a wall mural, so we were delighted when Wedgwood approached us to bring the collection to life as a wallcovering,” says Tom Puukko, Founder of Feathr.
Luxton reimagined the new Wedgwood patterns with a living sculptural installation visualized in the artist’s East Sussex studio. Using florals, botanicals, taxidermy, and live animals, Luxton created a multi dimensional installation involving sculptural, collage, photographic, and hand painted techniques.
Wedgwood is renowned for collaborating with artists to create new expressions of its iconic patterns, an approach focused on reinvention that has resulted in unexpected interpretations and exciting contemporary visions of the company’s classic and timeless designs.
Bespoke wallpaper and wall murals mural in bucolic garden scenes
The finished three dimensional wall mural was photographed in over thirty different sections by Luxton, who then digitally stitched the artwork together in hundreds of layers before applying hand finished details, including water droplets and images of real life poison dart frogs.
Working with Luxton, Feathr has adapted the artwork into a 6 x 3 meter wall mural, available exclusively from Feathr. The Wonderlust by Claire Luxton x Wedgwood faithfully reproduces the exquisite detail of Luxton’s original artwork, with the flora and fauna captured in breathtaking sharpness.
“Being able to work with a brand that has such a rich heritage was really thrilling to me, as you’re building upon generations of craft that is already established. The Golden Parrot and Sapphire Garden prints just popped out to me. They both became crucial in the artwork I created, and I was adamant that I was going to involve the parrot in the final artwork and have balance between the botanicals and the animals,” says multi-disciplinary artist, Claire Luxton.
Feathr works with a community of internationally acclaimed contemporary artists to design and produce bespoke wallpapers and wall murals. The Feathr team had worked with Claire Luxton in the past, and introduced the artist to Wedgwood as the ideal creative partner to reinterpret the Wonderlust design and bring the patterns to life in an interior space.
The Wonderlust by Claire Luxton x Wedgwood wall mural is available in two colour options, Dawn Flight and Dusk Flight.
The landscape format design is made to order in bespoke sizes on 150gsm non-woven wallcovering, along with materials suitable for commercial installations. The mural is available for worldwide delivery exclusively from www.feathr.com.
Photography by Harpers Bazaar UK