the substance of style - How you can pull off wallpaper and take your home to a whole new place in the process

A wallpaper is an opportunity to try something uncharacteristic. In small doses, it is like a nice        surprise every time you walk into the room. The designs and textures of wallpapers available are fresh, modern and interesting.

Understandably, wallpapers can feel intimidating to the uninitiated. Wallpaper experts at Goodrich Global, know a thing or two about making an impact in any space, big and small. After all the company owed its humble beginnings to supplying only wallpapers since 1983.

Today, its extensive product collections are sourced worldwide to cater to a multitude of interior themes and personal expressions. So if one wants an immediate interior transformation without breaking the bank, start with a wall.

The first step when it comes to working with wallpaper? Choosing a design. And there is more to it than simply scrolling through and picking a favorite. 

“Consider walls and floors as spaces to impress, experiment and energise a living area – quickly. No matter what kind of home you live in, the correct interior furnishing can completely transform your space, boost your mood or highlight a unique architectural detail,” says Yasushi Furukawa, the Group Chief Executive Officer at Goodrich Global.

“Consider walls and floors as spaces to impress, experiment and energise a living area – quickly. No matter what kind of home you live in, the correct interior furnishing can completely transform your space, boost your mood or highlight a unique architectural detail.”

Yasushi Furukawa, Group Chief Executive Officer, Goodrich Global

Wallpaper gives an instant, dramatic lift to any room, and covering a room with pattern or texture can cocoon the space and give it an intimate feel. It also allows one to have some fun with the design or personalised an otherwise  plain room.”

He adds that a personal expression is unique, so every project is different. Each project is an experiment in finding what works together, and discovering the kind of dialogue that can be created between wallpapers, architecture, interiors, and furniture.

Using wallpaper as a formidable design element, Goodrich Global worked with interior designers at 3+1 Design Studio to personalise two apartments with unique themes.

The team demonstrated that there are few bolder ways to transform a room and make an impact than to go all in with some really striking wallpaper.

Cosy & Inviting

Floor Area <1000 sq. feet

For this cosy apartment that is big on nature-inspired textures, a statement wall in a striking graphic pattern works as a design element and forges a stunning complement. Contrary to popular belief, wallpaper can do wonders for small spaces. In fact, wallpaper added to the project’s allure, further layering the space to feel warm and welcoming.

The designing team used architectural detailing to create a warm and inviting atmosphere. In the open concept floor plan, kitchen, living, and dining areas are clad in a light hued Maple wood plank flooring. As a subtle contrast, wall details and custom storage are in a honey hued wood tone. Layers of textures blends harmoniously with visually strong outlines.

Suspended pendant lamps with a midcentury aesthetic hang to mark a bar counter. Interestingly, the partial island which doubles up as a custom storage is laced with a marble-inspired top. The unit demarcates the dining spot within the open plan living space.

In this open plan living room, a wallpaper with an ombre patterned wallpaper from Sangetsu creates a feeling of enclosed comfort that complements the fabrics within the upholstery and wood fixtures. The oceanic shades in blues and greens on the wallpaper are fresh and uplifting against the neutral backdrop. Blue is calming while green is inspires creativity and is grounding.

Grand & Glamourous

Floor Area <2000 sq. feet

Sometimes, wallpapers are great for highlighting stunning architectural details. Inspired by CW Stockwell’s Martinique, the owners of this double height apartment envisioned living in the lap of Hollywood style. The banana leaf palm print made famous by The Beverly Hills Hotel is the ultimate in transportive design.

At the heart of this 5-bedroom home is the lofty living room, which exemplifies the ambience of comfort and cosiness with a generous helping of groovy. A Cole and Son’s Palm Jungle wallpaper flanks the spot reflecting the gleeful spirit of its owners.

“At the heart of this 5-bedroom home is the lofty living room, which exemplifies the ambience of comfort and cosiness with a generous helping of groovy.”

The owners outfitted the space with a plush over-scaled sofa in bright blue, a nest of wood slab cocktail tables with gilded sides, a bench in ponyhair, and an animal hide rug grounding the living space with rock-and-roll glamour. 

One side of the living room opens to the communal bar counter and pantry for ease of entertaining and socialising. A wall of glass seemingly bisects a solid volume of cabinetry to separate the public kitchen from the pantry. Like a jewel box, the pantry ushers in natural light from skyline facing windows, further illuminating the sun-soaked living room.

Upstairs, a loft overlooking the living room receives a full bling treatment with a golden wall. A neon signage, “Go Wild For A While” adds a whimsical edge against the mosaic wall. The master bedroom on the same floor is also given the wallpaper treatment. A fabric-inspired pattern on the walls behind the bedhead gives the room an intimate ambience for rest.

The results, a sleek and unobtrusive residence with expansive floor-to-ceiling glazing, went well beyond simply pleasing the client.

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